How does the consumer comprehend colour and how does this affect what they buy?

Introduction into the colour market

In the creative industry, colour pallets change year to year to say what is in fashion. from clo

thing to interior decor, we as consumers are shown new colour combinations to wear or use within our homes. but as the new season's colours come in last season's colours go out and that perfect Cerulean blue dress you found is no longer in fashion or sold in any shop and for the people that think there not part of the fashion trends. If you go out to buy any type of clothing you are part of the fashion trends.